Case Studies | Canatos Media

Client Case Studies

Real businesses. Real results.

See how we help brands turn content into growth — through video, ads, SEO, and strategy that actually drives leads.

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Case Study Examples

Case Study 01

PayMore Electronics

Retail  ·  Tech Buy / Sell / Trade  ·  Multi-location

Most people don't sell their old devices because they don't know what they're worth or where to go. We made PayMore the obvious, trusted answer — in under 60 seconds.

The Challenge

PayMore had a genuinely useful service — buy, sell, and trade electronics at fair prices — but most people didn't know it existed or understand how it worked. Walk-in traffic was inconsistent and the brand needed content that could quickly explain the value of selling used devices, build trust with first-time customers, and drive local awareness across multiple store locations.

What We Did

We created a short-form video system built around education and trust: videos that walked viewers through exactly what happens when you walk into a PayMore store, what you get paid for your device, and why it's a better option than letting old tech collect dust. Each piece was engineered to work as an organic reel and as a paid ad — giving the brand a reusable content library that kept working long after production wrapped.

Results

Multi-location
Content deployed across all store locations
Organic + Paid
Every video built to work both ways
Evergreen
Reusable library — not one-off content

Working with Canatos Media has been great. We've entrusted them to create and grow our online creatives and ad campaigns and they have delivered.

— Marketing Team, PayMore Electronics

Services Delivered

Short-form video production Meta ad creative Social content strategy Location-based creative Reusable content library

Paid ad creative / offer video

Paid ad creative / offer video

Case Study 02

Karako Suits

Men's Retail  ·  Suits & Formalwear  ·  Regional Multi-location

Karako didn't need a campaign — they needed a production partner they could rely on every single month. That's exactly what we built.

The Challenge

Karako Suits is a well-known regional menswear brand, but their in-house marketing team needed a consistent stream of high-quality ad content across multiple platforms — Netflix, Prime Video, Meta, and Google — without the overhead of a full production team on staff. The volume and variety of content required was beyond what they could handle internally.

What We Did

We became their ongoing production partner — delivering fresh ad creative every month, tailored to each platform's format and audience. From polished suit-fitting visuals for connected TV placements to fast-cut social reels for Meta, every piece matched Karako's brand tone while staying optimised for where it was running. The result: a reliable content pipeline their team could count on.

Results

Monthly
Ongoing retainer — consistent delivery every month
4 Platforms
Netflix, Prime Video, Meta & Google
Seamless
Extension of their in-house marketing team

We've enjoyed our relationship with Canatos Media. They understand our brand and have created unique creatives for our online media campaigns.

— Moshe Karako, Karako Suits

Services Delivered

Monthly ad creative production Connected TV ad creative Meta & Google ad assets Social content strategy Multi-platform formatting

Ad creative — suits campaign

Ad creative — brand reel

Case Study 03

Fragoletti Builders

Construction  ·  Remodeling  ·  Home Services  ·  Long Island, NY

The work was always there. We just made sure the right people in their area could see it — and trust it — before ever picking up the phone.

The Challenge

Fragoletti Builders does exceptional work — but their online presence wasn't showing it. Potential customers searching for remodelers in their area were landing on a sparse social profile with no visual proof of quality. They were losing jobs to competitors who simply looked better online, not because they were better.

What We Did

We built a content system around their real work: before-and-after transformation videos shot on-site, short service explainers that addressed common homeowner hesitations, and local ad creative designed to drive estimate requests from people already searching in their area. No stock footage, no fluff — just their craftsmanship, made impossible to scroll past.

Results

3x
More inbound estimate requests
Top performer
Before/after videos became best-performing ads
Local leads
Qualified enquiries — not tire kickers

We started getting calls from people who already knew our work before we picked up the phone.

— Owner, Fragoletti Builders

Services Delivered

Before/after video production Local Meta ad creative Service explainer reels Lead gen campaign strategy Website content support

Before-and-after transformation

Service explainer / local ad

Case Study 04

World Championship Sumo

Live Events  ·  Combat Sports  ·  Entertainment

Live events live or die by momentum. We built the content machine that created it — from the first promo drop all the way through to post-event highlights that make the next ticket sale easier.

The Challenge

World Championship Sumo is one of the most visually spectacular combat sports on the planet — but outside of a dedicated fanbase, most people had never considered buying a ticket. The event needed content that could cut through a crowded live entertainment market, build hype fast, and convert casual social media viewers into ticket buyers before the event date.

What We Did

We built a full pre-event content engine: athlete-driven storylines that gave audiences a reason to care about specific competitors, high-intensity short-form promos engineered to create urgency, and paid ad creative optimised for ticket sales. We also handled live production support and captured post-event highlight content — giving the property assets that continue building the brand long after the final match.

Results

Pre-event
Hype content launched weeks before doors open
Ticket sales
Direct-response creative tied to conversions
Post-event
Highlight clips that keep selling the next show

Canatos Media took my vision and produced our live events and grew our social media to millions of views.

— Noah Goldman, World Championship Sumo

Services Delivered

Event promo video production Athlete storyline content Ticket sales ad creative Paid social campaign Live event production support Post-event highlight reels Sponsorship content

Athlete highlight — event promo

Hype reel — ticket sales creative

Case Study 05

The Hat Sauce

Retail  ·  Custom Online Orders

The ad performed so well it drove more demand than The Hat Sauce could fulfil — and they had to pause the campaign to catch up with orders.

The Challenge

The Hat Sauce had a great product but needed a creative hook that could stop the scroll and turn viewers into buyers — fast. The goal was a single piece of ad creative compelling enough to generate real purchase demand.

What We Did

We developed a short-form video ad built around the product's personality — bold, unexpected, and impossible to ignore. The creative was engineered for paid social: thumb-stopping in the first two seconds, with a clear product payoff and a direct path to purchase.

Results

1 ad
Single creative drove the entire campaign
Sold out
Demand outpaced available supply
Paused
Campaign stopped — too many orders to fulfil

We couldn't beleive the amount of custom orders we were getting from our ad campaign that Canatos Media built for us. We had to pause it to keep up!

— Founder, The Hat Sauce

Services Delivered

Short-form video ad production Paid social creative Meta ad strategy Product storytelling

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