Projects: Philocaly

In 2016, twin sisters, co-founders and hair extension addicts set out on a mission to provide the highest quality human hair extensions the world has ever seen.

After wearing overpriced and less than perfect hair extensions for over a decade, they felt a deep frustration to find luxurious hair that wasn’t ready to be thrown out after a few short months.

Fueled by this deep frustration, they spent years researching and testing different varieties of hair extensions until they found the glamorous hair they always dreamed of, and proceeded to share it with the world.

Canatos Media was hired to run the create both internal instructional videos as well as social media ads for their products.

Social Media Content.

For social media content, we visited a local salon that specializes in Philocaly Hair Extensions and spent the day filming with the owner. We then edited the content to create multiple videos for all social platforms.

In-house Video Content.

We also filmed several in-house videos for all the stylists who are licensed to apply the Philocaly products.

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Our Work.